2016 is all about increasing my blog traffic. I have decided I want to work smarter, not harder. I want to do the tasks that will give me the most return, and ditch the ones that barely send me any visitors.
But, how do I find out the ones that are really worth my time?
Lena Gott, a fellow blogger I met while at Type-A Conference this past October, has published an ebook all about her findings after working hard on increasing her blog’s traffic.
“How I Went from 17k to 350k+ Monthly Page Views in 9 Months” is a detailed view at the strategies worked for Lena to grow her blog, whatmommydoes.com, in 2015, and continue to work today!
I picked the book up, knowing I could learn a thing or two. I really thought about it, and I’m not sure I’m even using 17 strategies on my own right now to drive my traffic…and I’m not constantly over 100K, let alone 300K!
My Detailed Review
I really enjoyed reading Lena’s book. It’s very easy to understand, and there isn’t much technical jargon or unfamiliar terms, assuming you’ve been blogging for at least a few months. Her laid-back style makes it easy to flow through this book, and there are several “AHA!” moments to be had!
The intro discusses Lena’s journey from just 17,000 monthly page views to over 300,000 page views per month. She says it is all about getting out of your comfort zone and trying new things, then doing what works again and again!
Each step that Lena offers in her ebook comes with homework, which are actionable steps you can take toward getting more traffic to your blog.
Step 1 was kind of the kick in the pants I needed. I do way too much!
Step 2 had some valuable information I didn’t know. I was doing things all wrong in this area. Here she shares fairly easy ways to gain more traffic from Facebook and Pinterest. But I like the Facebook info best!
Step 3 is something else I must take a look out in my own blogging tasks. It’s all about using your time more efficiently in order to get more traffic!
Step 4 is something I sometimes do…but clearly not enough.
Step 5 is a technique I’m really focusing on in 2016. I know it works, I’ve just been lazy about it in the past!
Step 6 gives me permission to do something I always want to, but feel bad about. Lena tells me it’s okay, so I’m going with it! I like the schedule she mentions here too.
Step 7 discusses a social sharing network that I have used in the past, but not much in the last several months. I am going to give it another go, after looking at Lena’s success with it.
Step 8 is something I have done in the past, but not too much with my own content. I need to get more focused to drive more page views within my blog!
Step 9 offers a great way to lower your bounce rate while getting more page views. It’s something I do every chance I get.
Step 10 also helps to get more page views from a single visitor. I need to get to work on this!
Step 11 goes hand-in-hand with step 1 and will make it easier for your visitors to get around on your blog. I am pretty good on this, though I need to revisit this step after I thoroughly complete step 1.
Step 12 is something I already use, though I don’t think I’m fully utilizing its abilities. Lena’s “anatomy” tips here will make my future use of this site much better.
Step 13 uses math, but it’s fun math because you can really see your blog’s potential for traffic.
Step 14 is another nudge to get out of your blogging comfort zone. You can’t know what will truly explode your traffic unless you do this! I love the examples she shares, and plan to try this idea on my blog too.
Step 15 is an awesome tip. It’s one I do and see lots of traffic from throughout the year.
Step 16 requires you to be organized and intentional when blogging. This is where I want to be – where everything I write has a purpose for increasing my page views.
Step 17 is yet another great way to learn more about driving traffic to your blog. I need to do more of this!
Beyond Step 17 mentions Lena’s future plans for getting more traffic to her blog. With this section, you get even more ideas to try and implement for your own blog too. I see 2 here I really want to get more into!
This ebook also includes a notes page for jotting down your own ideas, and three worksheets that correlate directly with three of the useful steps. I like how well organized it is, as I can easily refer back to a step whenever I need clarification. I’ve given the book two reads now, and have several tasks jotted down that I will be tackling in 2016 to increase my blog traffic!